top of page

Amphibians

Assigned brand project with Loewe

LOEWE-logo-design-Michael-Amzalag-Mathias-Augustyniak-MM-Paris-4.jpg

Research about Loewe's brand value, visual and material identity. Design and develop a collection proposal respond to the requirements set by the brand assigned project. 

Scan.jpeg

Identity research 
of Loewe

Concept boards
mood / colour

Initial development
elements / multi-function / transformation research

Photoshoot by Andry Ch

Final bag

The final making product for the collection is weaved pocket handbag / women's suitcase, designed with the colour of earth tone range _ mainly olive green, beige in high quality leathers, which respond to Loewe's brand standard and heritage of craftsmanship. 

 

The bag is designed to fit both office use and leisure activity, with the natural touch on the ruffle braided handle.

bottom of page